10 Reasons YOU Need Social Media Grow Your Business?

Do I Need It? The short answer is YES! Definitely!

Social media over traditional media is very beneficial to your business. It gets your brand in front of people faster and much more easily. Your audience is exposed to your brand even when they aren’t thinking about you, your product or service you provide.

1. Brand Recognition.

Gaining brand recognition is THE most important marketing goal for any business. Consumers want to buy from brands they recognise and identify with. Brand building on social media is easy, effective and is far less expensive than traditional media.

Take a look at Nick Cheadle Fitness, the most recognised brand in Australia for 2020. The profile is neat and clean with a highly recognisable brand, profile image and cover photo without being overbearing. Boasting a huge 1.7 million followers. Flight Centre Australia re-focussed on travelling Australia after Covid, and is the second most recognisable brand on Facebook with almost 1.5 million followers.

Both have really effective, identifiable cover photos and brand. Make sure the visual elements of your brand are well represented.

  • Tip: Pay attention to your profile and cover photos, create brand recognition by ensuring your logo appears often and placed strategically. Ensure it’s not overwhelming or distracting.

2. Create A Conversation.

Start talking on social networking rather than social media! Many businesses post on their channels without communicating with those following them, making comments or even leaving private messages unanswered. Not cool guys.

One of my clients receives more than 50 messages a day from potential customers, he answers every single one, diligently, and has generated a customer base far exceeding his expectations in just 3 months. Any business can do this, with very little effort, on the move and any time.

Tip: Engage with your audience when they comment or acknowledge and thank them when they share.

  • Give shout-outs to other businesses you network with

  • Ask for feedback from your customers

  • Post open-ended questions and encourage your audience to be involved

3. Listen & Respond:

Social listening is what we as marketing organisations do by monitoring social conversations around topics relating to our clients. It helps us understand what’s important to your audience and identify trends your target audience is following.

By listening we identify and use the same words and phrases our target audience uses to represent themselves in a fashion they want to be portrayed. If you’re unsure how to match the tone and style of your audience, social listening really helps.

4. Your Brand Story

I have spoken before about using your "Brand Voice" - Your Brand Story is part of this. Using social media is a great way to share your brand’s mission and share stories. Effective stories can have a huge impact on your brand’s image and social interactions. They can be as simple or extensive as you feel necessary. What do you think will be most effective? Create your story to ensure it is impactful and clear.

5. Research To Improve

Audience research is critical to growing your online presence. Your insights and analytics search keywords your audience use, with a focus on your specific product. Use social media to gather this information and use the information to improve how you communicate with your audience.

6. Customer Service Online and Offline

Customers now expect businesses to handle their requests through social media. Keep your followers happy. An investment in customer service can build real relationships between your company and your customers. Social media should not be forgotten, the challenge of customer service remains as important as it’s ever been, it’s only the method of communication that’s changed.