DIGITAL TRENDS MAKING WAVES IN 2019
SEO
Do you feel like the Google Monster is constantly slapping your business traffic down, loads of traffic one day and a mere drizzle the next? SEO is constantly evolving and you can’t afford not to be constantly anticipating the changes.
So what can we expect in 2019?
When your business relies on Google (95% of the search traffic) as the main source to attract new customers, it is very likely that you have been riding a roller coaster, SEO is always changing. "Fascinating SEO Facts & Stats (SEO Tribunal Editors Choice)
67k searches are performed on Google every second
39% of all global eCommerce traffic comes from search
93% of all online experiences begin with a search engine
Nearly 80% of users ignore paid ads in search results
50% of all searches will be voice searches by 2020
58% of searches come from mobile
97% of page-one results have at least one image on the page
46% of all Google searches are local "
Trends come and go but they do have an impact and influence on the effectiveness of your marketing. The constant introductions of marketing tools and resources leads to a certain level of customer expectation and experience that can't be ignored.
It isn't easy staying up to date and stand out from your competitors and with innovation and creativity from individuals in 2019 is no exception. But don't overthink it all, here are some simple tips to keep up with upcoming trends for 2019.
Content Marketing
I can't put enough emphasis on content! Content that is relevant, informative and personal to your audience, it's critical for the success of any business digital space. Connecting with an influencer who is able to add a little content, could well become the perfect combination for your business. Develop relevant and up to date content that enhances your digital presence without waffling or being repetitive.
Influencers and micro Influencers
Over the past few years Influencers have been booming, the potential and impact in the way these online profiles have effected prospective brand perception has grown to be somewhat of a celebrity status in the eyes of society. Connecting with top level influencers now come at a large expense. Instagram is trialling changes that may have a significant negative effect on influencer impact.
'Micro influencers', with smaller, more intimate and targeted followers, is expected to grow tenfold within the coming year. So my advice would be to find someone who truly compliments your business, not just in product but the ethics and honesty that you yourself value in your business.
Quality over Quantity
The days of flooding the internet with irrelevant content just to post something are well and truly over. The overuse and over exaggeration in content marketing is now a thing of the past. Consumers know what they want, less clutter with much more meaningful and informative content. They are sick of the “stuff” constantly bombarding and flooding their news-feeds.
The focus on quality follows a year of businesses pushing out meaningless content in exorbitant quantities, in an attempt to gain the attention of their audience, and it has cost them engagements. Ignore the "impressions" and look hard at what your followers and clients are engaging with, how they respond to your content.
Can Artificial intelligence be more personalised?
The typical automated ‘robot' idea has become a thorn in the side of many a business, but it will continue to integrate itself into businesses and brands. Development into a sense of human emotion has not been seen to date, but it is coming. Though many await the evolution of AI, its constant impact and influence on the marketing industry doesn’t mean it is suitable for everyone.
The ability of AI to connect on an emotional and personal level is set to grow and diversify, but don’t let it dictate your words and actions or how your business connects with real people.
Online, Social and Mobile Marketing
With the impending takeover of mobile devices you really need to do more than dabbled your toes in one or all three of these. Get excited and jump right into a fully integrated marketing program that sees cohesion in all three of these areas, it’s time.
Australia is now experiencing a significantly high consumption and use of digital resources and devices, one of the highest in the world. It may be much easier for businesses to target potential customers but are we using it well?
Australians spend up to 3 times more on mobile devices than anywhere else in the world.
There are bound to be an abundance of new tools that create a dent in the marketing world in 2019, but that doesn’t mean you need to get hooked on them all.
