IS YOUR BUSINESS STRUGGLING TO ADAPT TO ISOLATION?


DON'T THROW IN THE TOWEL!


Growing your business alone, online or in a different way you would normally, can be challenging, deflating and discouraging. It can easily knock you off your feet and make you question whether you should be giving up on your business — wondering whether achieving your dream is even possible.

Feeling this fear in your business? Trust me, you are not alone. We are all feeling your pain and so have thousands of others who are now successful entrepreneurs, sole traders, and small business owners.


You are taking a huge step in the right direction just by reading this blog, looking for answers and ideas to do things differently.


We've put together a few quick tips to help you get up when you feel like giving up. Putting even a couple of these into practice will help you get your “A-game” on.


Your Digital Footprint Builds Brand & Trust When Done Right


Social media and digital space present a unique opportunity to connect and build trust with your customers. Whether you are promoting a new product or sharing the coolest home office, what customers see online gives other companies and potential customers a way to interact like never before.


1. Update


The biggest mistake people make is establishing a presence and not updating it regularly once you have it all set up. For many customers or potential customers, this looks worse than not having a presence at all.


Not staying current online shows customers that you may not be current in your business either, like your inventory or customer service. If you can’t update a Facebook page, why should your customers believe that you’re on top of your game anywhere else?

2. Are You On The Right Platform?


In reality, would a plumbing business use LinkedIn to target new customers? I would suggest not. Just because a social network is available, it doesn’t mean that your business needs to be on it. The main point is not to post just to post something, especially if no one is going to listen to you.


Additionally, posting content in the wrong medium just makes you look desperate. Find out what networks work best for your industry and business, focus on those instead of trying to be everywhere. Ensure your posts are relevant to the platform, what works on Instagram should not be exactly the same as your Facebook post.

3. Know What You’re Doing


Once you’ve decided which networks to focus on and have committed to posting regularly, make sure your content is relevant and well structured. Just because you share photos of your grandson or complain about your local politicians on your personal Facebook page, doesn’t mean that you should be doing it on your business page or Twitter profile.


Focus on providing content that is of genuine interest and relevance to your target customers. If you are a plumber, focus on posting and writing content about plumbing maintenance, dream bathrooms, problem-solving or quirky tapware. Announcements about seasonal specials, trading hour changes, or introduce new employees, especially if that person is someone a new customer would interact with directly.


A great guide is to post 60-70% industry-related news and content, and 40-30% personalized content, like company updates, events, team culture or employee birthdays. Customers like feeling informed on the companies they connect with on social media and know they can trust them. Tr