Restaurant Delivery Apps - Yes or No?
Are You Giving Away Huge Percentage of Your Income to Delivery Apps?
The far-reaching impacts of COVID-19 has affected every industry in Australia, with huge demands on the technology sector. To attain the full benefits of the pivot to online shopping, dining and research every business needs to revisit its digital strategy.
When it comes to digital marketing for restaurants and cafes we know your business! We have backgrounds in catering, award-winning restaurants, hotels, wineries, bars, and cafes.
The competition among restaurants is fierce, and you’ll need to give your all to be successful. We’re here to help with awesome restaurant website designs, with built-in marketing tools, and ordering systems that promise to help you improve your business and get attention from taste buds and foodaholics everywhere! Do you really want to be giving away large percentages of your income to platforms like uber eats Menulog, Deliveroo, and any of the others that keep harassing small cafes restaurants, and other businesses for their business?
Your website today is your storefront, make it work for you and allow customers to utilise online functions, book a table, pre-order online, order by phone, dine-in, order deliveries, or order to collect themselves. And the great thing about what we do, it’s all yours, no commissions to online apps, delivery services, or anyone else, just your normal merchant fees for payments that you and you alone receive!
Having great food is critical to your success but adapting to online platforms, features and functions allows people to choose how they want to dine. You may well bring great food and hospitality expertise, but we will bring you a platform that your customers can associate with and utilise.
Not only do we create great websites we also help you market through your social media channels and create awesome content for you to utilise across the board. You don’t want to be the best restaurant that no one has ever heard of. So let us help you!
If your website isn’t set up properly, your regular customers will find your site, but new customers will be going to your competitors down the road.
Creating great content is great to start but knowing where it should be placed, when and how is critical to your restaurant marketing. Using your social media channels to Direct Traffic to your website is a key function of social media. Did you know that high Google rankings mean more traffic for your website?
Give people a reason to subscribe to your website, grow your database and start utilising it to Market Direct to your customers. Social media is not the be-all and end-all of your restaurant marketing.
THE PERFECT WEBSITE
Ensure your website includes awesome images along with great features and content. Our platform provides you with;
Table Bookings App
Online ordering for pick up or delivery, managed by YOU, no external apps.
Online payment gateway, direct to you
Email marketing tools and database
LOCAL & GOOGLE LISTINGS
One of the most important steps for your restaurant's digital marketing success is perfecting your search engine optimisation. SEO is everything in terms of getting organic traffic to your website, and ultimately, customers in your seats. When someone types in “Thai restaurants near me,” or any other style of food they desire, your SEO rating will determine how quickly they find you.
Locals and travelers alike use these tools and you need to ensure your website’s SEO makes you a local hotspot. Boost your SEO by adding a few other features to your website:
Create a foodie blog with engaging photos and content
Make sure every page of your site contains local keywords and titles, properly named pictures, videos, headings, etc.
Use internal links to other pages on your site, and external links to partner websites, sources of data, etc.
Ensure your business is listed on Google My Business
Make sure your contact information and address is listed properly and is easy to find
USE SOCIAL MEDIA TO DRIVE TRAFFIC TO YOUR SITE
Your website will attract more customers with a sound social media strategy. Sharing your website content amasses a following of people who are attracted to your restaurant and are likely to be repeat customers. Sharing to groups and local directories creates great networking opportunities, AND it’s free.
You can market for free with special deals, freebies, add-ons, gift cards, or even social media-only specials. The key is to use your socials to extend your reach, encourage users to like, comment, and share your posts. Alternatively, you may consider paid social media marketing which allows you to choose how much you spend per day toward your campaign as well as your target audience based on age, gender, location, and more. Each ad provides engagement reports, link clicks, likes, follows, shares, comments, to help you fine-tune your ads.
Most people need a little reassurance to invest in products or services online, including dining experiences, especially when it’s their first venture to your venue. When people research restaurants online, one of the things they’re looking for is what other customers had to say. You need to take advantage of online reviews and your responses to reviews, good and bad, can make a huge difference to how people perceive your business.
Try to encourage as many paying customers as possible to post a review on Google, your website, or on your social media profile. You may even offer a respectable discount on their next meal once they’ve completed the review, give them something definite.
It’s important to understand that consistency is everything in your restaurant's digital presence. If you want your community to remember you when it comes time to eat, you need to make an effort to ensure it happens. Running an advertising campaign once a year isn’t enough.
However, this doesn’t mean you have to break the bank to keep patrons coming back to your restaurant, the little things like regularly adding or updating your website, posting new content a few times a week on social media, and promoting new items on your menu. Keep the community involved by announcing new specials online, running events, specials, and giving back.
Our Hospitality website platform supported by a beautiful custom-built website can help with all of the above, ensuring all your customer information, payments and orders are in one place, AND you control it all, choosing how you want to manage your online systems.