As an independent, I spend around 40% of my working week on charitable enterprises and not for profits. It is certainly commendable that so many give so much of their time and skills to these enterprises, often with little or no reward. But real understanding of the intricacies of the digital space is extremely important for these organisations, usually run by volunteers. Just because you can manage your profile and have lots of friends, doesn't necessarily mean you should be managing a business or charity page.

Here are some great tips for those managing pages on Facebook, and other channels.

1. Status Updates

Status updates are the bread and butter of Facebook and as a fundraiser, you should be posting relevant updates regularly, and ALWAYS have your DONATION page, current fundraising activity or relevant website page link attached to it.

Don’t forget your sponsors and volunteers. If you’ve had substantial donations, or have an active volunteer base - tell the world, your followers really do want to know.

Be consistent and organised, three times a week is ok, daily is ideal, but don’t flood them with irrelevant nonsense. If you’ve got something to promote make sure it is THE discussion point, it’s the best way to be included in everyone's newsfeeds.

Look out for opportunities to start conversations based on status updates and don’t be shy about enlisting friends to share your page on their status. Initiate conversations by making your updates fun, snappy and as cheeky as you can get away with, it WILL raise awareness in your network.

Don’t just post the URL all on its own, Link-baiting is downright annoying. Sharing or adding pages and posts that everyone’s already watched is just a waste of time, no matter how funny they are. Once your post has pulled through the data from the source, REMOVE the URL and write something snappy and relevant about the post.

2. Dress up Your Profile

Posting achievements as notes is an effective way of regularly sharing your page. If you upload a new photo to your donations or website, share the link but ALWAYS edit your personal message. If you hit a fundraising milestone, shout about it, thank the contributors and celebrate.

3. Post Photos

Make sure you try and capture as much of your story on camera as possible. Regularly upload photos and slideshows, tagging your groups, followers, and locations; anyone necessary. Movements look MASSIVE on profiles now, so get snapping, create slide shows, videos, and gifs.

ALWAYS ensure your profile pic and cover photo are both suitably related to what your charity is up to. If you are running a raffle or have a major event coming up, ensure it is your page header, pinned status and/or key feature to continuously remind your followers and friends that they should support your cause, attend events or get involved.

4. Take Video Seriously

Video is the MOST powerful medium to get stories and concepts across to people quickly. The barriers to creating videos are now almost non-existent and there is no excuse not to upload a clip about what you’re doing. The Facebook video app is great for short videos, and if your friends are in it, tag them in the same way you do with the Photos app. This spreads through newsfeeds so much faster and ultimately, way more effective.