July 23, 2019

As web design has flourished, so too has demand for designer-oriented tools, amazing customisation, E-Commerce, Portfolios and small business packages. At the end of the day, use what you feel comfortable with, consider support and the added integrations as well as you...

June 15, 2019

The days of flooding the internet with irrelevant content just to post something are well and truly over. The overuse and over exaggeration in content marketing is now a thing of the past. Consumers know what they want, less clutter with much more meaningful and inform...

May 12, 2019

Ok so I received an EDM from a fellow marketer recently, and coming from a hospitality and retail background it really hit home. I had very little idea that other people just didn't get this, or that it was so badly portrayed.

Please see and extract from that email belo...

February 5, 2019

I really needed to write this.

Recently a small business owner who specialises in the new fad, eyebrow and other forms of cosmetic tattooing asked me to build her website and coach her in digital marketing in exchange for this cosmetic procedure. I only have two by the...

January 16, 2019

YES to Voice Search & Assistance, NO to chat-bots and MAYBE to influencers.

December 17, 2018

What is Local SEO?

The most effective way to market your business online, helping businesses promote their products and services to local customers the moment they are being searched for.

SEO uses a variety of methods to ensure your site is ranked on search engines like...

November 28, 2018

It’s great to have your SEO, marketing campaigns, and customer loyalty programs all linked to your site, but is it really bringing in customers and getting your business out there in the IOT?

I have been involved in marketing for over 30 years in one way shape or form,...

October 30, 2018

Though I don’t completely discredit psycho-metrics, a problem certainly exists when you use it in isolation, which is exactly what you as a recruiters are doing in many cases.