As an independent, I spend around 40% of my working week on charitable enterprises and not for profits. It is certainly commendable that so many give so much of their time and skills to these enterprises, often with little or no reward. But real understanding of the intricacies of the digital space is extremely important for these organisations, usually run by volunteers. Just because you can manage your profile and have lots of friends, doesn't necessarily mean you should be managing a business or charity page. Here are some great tips for those managing pages on Facebook, and other channels. 1. Status Updates Status updates are the bread and butter of Facebook and as a fundraiser, you shou

CONTENT!! What Is Content Marketing & How Can It Help My Business?

The concept of content marketing has been around for hundreds of years and has gained unbelievable momentum since 2007. Way back to 1672, Jan van der Heyden promoted his patented fire hose using white papers, a print book, visual content, demos, and even a pre-internet iteration of social sharing. The true concept of content marketing hasn't really changed, just the method of delivery. WHAT? What exactly is content? Is it just digitally produced material a company has or is there more to this? Think “information”, think “collateral”, think “marketing materials”. Content is generated with a specific part of the customer journey and experience in mind. It uses keywords and phrases that are imp

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